Crisis Technology Solutions
Crisis Technology Solutions
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Leadership Team
Fran has over 20 years’ experience in preK-12 education sales management, consulting, marketing, and training. She has worked with education companies to launch new products, generate record growth opportunities, and establish excellent customer relationships. Fran has been consistently ranked among the top sales staff in associated companies. Her passion is launching new products that she believes will be beneficial to educators and students.
Prior to moving to the sales arena, Fran was an advocate for public education through her work with education associations. Her responsibilities included lobbying on education issues, plus, developing and implementing education initiatives and reform efforts. Her support of the National Board for Professional Teaching Standards, NBPTS, resulted in passage of a law in Georgia to increase the salary for those teachers who became Board Certified.
In our changing world, it has been her goal to own a start-up company with a proven product that can manifest change and save lives. Crisis Technology Solutions, as a reseller for CrisisAlert, is that company.
Fran received her Bachelor of Arts in Elementary Education and Master of Education from the University of South Carolina. She remains an avid Gamecock fan.

Shellie has 27 years of experience in the healthcare industry which have included leadership, clinical practice, and sales roles. She is committed to bringing cutting edge technology to the forefront of the medical industry, partnering with various medical device companies such as; MedLine, TissueTech Inc., and HydroCision. Over the last eight years she has worked throughout South Carolina within federal hospital facilities, private and non-profit hospital systems, as well as, ambulatory surgery centers to drive the business of AB2 Medical, her own medical device distribution company.

Mark has 28 years of experience with 11 years in Sales & International Marketing of Industrial Adhesive and Sealant Equipment and 17 years in Product Marketing, Product Management and Operations for Telecommunications. Mark spent 7 years with Scientific Atlanta marketing Cable TV Network equipment from Head End to Home to Comcast, Cox, Time Warner, Charter as well as NTSC members and municipalities. Once Cisco purchased Scientific Atlanta, Mark developed the interface for Cisco’s Aironet citywide mesh access points to the Cable TV network and provided the marketing plan to Cable TV market leading the way to integrate at Time Warner and Cablevision.
Mark’s 11 years of experience with Cisco & Technicolor gave a complete background in Product Management and in Operations in developing products as well as bringing products from concept to design to manufacturing and logistics to the customer. This experience in consumer premise devices for the Service Provider market lead to this E2E experience both internal and external customers in Set-tops, User Interface, DOCSIS High Speed Data as well as leading cross functional development teams.
Mark’s strength in leadership cross functionally has provided hands on experience in developing standard operating procedures to ensure resource efficiencies and to improve customer satisfaction. His wide background of experience gained in working with vendors and internal teams allows him to be able to scale resources for growing business and strengthening customer relationships.

Mark has 28 years of experience with 11 years in Sales & International Marketing of Industrial Adhesive and Sealant Equipment and 17 years in Product Marketing, Product Management and Operations for Telecommunications. Mark spent 7 years with Scientific Atlanta marketing Cable TV Network equipment from Head End to Home to Comcast, Cox, Time Warner, Charter as well as NTSC members and municipalities. Once Cisco purchased Scientific Atlanta, Mark developed the interface for Cisco’s Aironet citywide mesh access points to the Cable TV network and provided the marketing plan to Cable TV market leading the way to integrate at Time Warner and Cablevision.
Mark’s 11 years of experience with Cisco & Technicolor gave a complete background in Product Management and in Operations in developing products as well as bringing products from concept to design to manufacturing and logistics to the customer. This experience in consumer premise devices for the Service Provider market lead to this E2E experience both internal and external customers in Set-tops, User Interface, DOCSIS High Speed Data as well as leading cross functional development teams.
Mark’s strength in leadership cross functionally has provided hands on experience in developing standard operating procedures to ensure resource efficiencies and to improve customer satisfaction. His wide background of experience gained in working with vendors and internal teams allows him to be able to scale resources for growing business and strengthening customer relationships.

Dr. Luff is an educational executive who has over 20 years of consultative sales, training, and implementation experience working directly with school boards, district administrators, principals, teachers, parents, and students across the country.
He received his bachelor’s degree in business administration and human resources management from Northeastern University; a master’s degree from the Harvard University Graduate School of Education; and a Ph.D. in leadership studies andeducational consulting from the University of San Diego.
As a an advocate for education, Dr. Luff served as a former California school board president trustee and currently an adjunct professor in the Graduate School of Education at Point Loma Nazarene University in San Diego.
Dr. Luff serves as the Vice President of Sales with Crisis Technology Solutions. Heresides in Chula Vista, CA with his wife and their five children.

Dr. Luff is an educational executive who has over 20 years of consultative sales, training, and implementation experience working directly with school boards, district administrators, principals, teachers, parents, and students across the country.
He received his bachelor’s degree in business administration and human resources management from Northeastern University; a master’s degree from the Harvard University Graduate School of Education; and a Ph.D. in leadership studies andeducational consulting from the University of San Diego.
As a an advocate for education, Dr. Luff served as a former California school board president trustee and currently an adjunct professor in the Graduate School of Education at Point Loma Nazarene University in San Diego.
Dr. Luff serves as the Vice President of Sales with Crisis Technology Solutions. Heresides in Chula Vista, CA with his wife and their five children.

Kevin E. Baird is a noted leader in global College & Career Readiness and an expert in accelerated human development. He is one of the world’s first researchers to measure learner engagement through content immersion and psychological safety using real-time neuroscience technology. As well, he is currently part of the world’s largest study of student engagement and classroom self-efficacy.
Mr. Baird has contributed to the development of the most widely used reading and language acceleration technologies; designed K12 artificial intelligence / predictive systems; and is the author of the National Implementation Pathway for College & Career Readiness. Kevin is also an accredited learning environment planner (ALEP). He reviews inquiry frameworks developed for high impact learning environments and consults on the development of new AI systems for use in the classroom.
Kevin has trained administrators worldwide through his graduate-level College Career Readiness Black Belt Certification program, in partnership with the University of Southern California’s Rossier School of Education. Mr. Baird is the co-creator of the ProSocial Paradigm for positive learning environments and the principal designer of the Audible Learning Framework.
Outside of education, Kevin is a patent-holding inventor in predictive analytics. He initiated the Huafeng partnership with the People’s Republic of China, where his media has been viewed by a daily audience greater than the Super Bowl.
Connecting classrooms with pragmatic, practical approaches which accelerate student learning is Mr. Baird’s primary mission. He tweets regularly @KevinEBaird.
Kevin Baird holds an MBA in Global Management, Bachelor’s degrees in Sociology and Anthropology, served as a member of the Secretary’s Circle of Phi Beta Kappa, is a Beinecke National Scholar and a Wingspread Scholar, and supports global education efforts through EdLead: The Baird Fund for Education.
